The Brand & The Designer

Adhindha Firdausa Ratnasari, also called Dinda, established the company Dinda Firdausa in 2018. She graduated in 2017 from ESMOD Jakarta’s Fashion Design and Creation Program and earned her master’s degree in 2019 from the Faculty of Fine Arts and Design at the Bandung Institute of Technology. Dinda has received numerous honors throughout her career from various local and national contests, including 1st place in International Islamic Fashion & Products of Indonesia 2015, RCTI Hijab Look Fashion Design Competition 2017, YOUC1000 x Esmod Jakarta Fashion Design Competition 2017, and Favorite Winner in Indonesia Fashion Week Fashion Design Competition 2016.

Dinda then launched her own fashion label in 2018 with a focus on hijab-wearing ladies. Designing a graduation kebaya at first, Dinda later refined her fashion sense and concentrated on wedding attire. Her main objective is for the brand to be the first choice for Muslim families and future brides when planning their weddings. Dinda Firdausa has elevated the stature of bridal muslim fashion by incorporating her understanding of the meaning of life into each of her collections through the use of understated wedding dress forms, intricate couture embellishments, and distinctive color schemes.

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